Standard report
A dated publication for a defined corridor or sector question. Read its edition, scope, and limitations before buying.
Browse reports →Cross-border guide
West to India business consulting: how to compare options
A practical guide to comparing market research, advisory, and partner research for companies working between India, Europe, and the United States.
01 · Start with the decision
Compare the question before comparing the provider.
A useful first step is to write what the team must decide, what evidence would change that decision, and what remains outside the brief. This avoids treating a generic market overview as a product-specific answer.
Write down these inputs
- Product, HS or regulatory category
- Target market and intended route
- Buyer, channel, or partner question
- Decision date and stop conditions
02 · Three useful routes
Custom MIR
A report built around your target market, product, decision, and key questions. The brief sets the research boundary.
Write a brief →Advisory conversation
Use a call when the decision needs prioritisation, review, partner research, or a plan for work beyond the report.
Request a briefing →03 · Check the evidence
Official sources answer specific parts of the question.
World Bank indicators provide macro context. ITC Trade Map and WTO data support trade and tariff checks. EU Access2Markets supports product-level EU requirements. BIS, CDSCO, and FSSAI portals support product and activity-specific Indian checks. None of these sources alone establishes partner suitability or a commercial outcome.
Open the source directory →Questions
Before you choose a route
What should an India market entry brief include?
Start with the product, target customer, corridor, route to market, decision date, and the conditions that would stop or narrow the project. Regulatory and customs treatment is product-specific and should be checked against the relevant official sources.
Do I need a local partner in India?
There is no universal answer. The right route depends on the product, sector, ownership rules, distribution model, and the work your team can perform locally. Treat partner research and any introduction as separate steps from the market decision.
What is the difference between a report and advisory work?
A standard report is a dated, bounded publication. A custom report starts from your brief. Advisory work adds conversations, review moments, or implementation planning that should be agreed in a written scope.
How should I assess a possible partner?
Define the partner role and qualification criteria first. Check coverage, conflicts, capability, references, and the specific evidence needed for your product and route. A directory listing or introduction is not proof of suitability.