Market intelligence report
Read a market intelligence report before you buy one.
Two real samples, July 2026: every section, every source, every grade.
Get the sample reportFree, by email. Pick either sample: EU-India FTA, industrial machinery (24 pages) or pharma equipment in India (26 pages).
Detail C
- Machinery tariffs: up to 44 % today
- European Commission · Jul 2026
- High
- Duty for your exact model
- Final schedule not published · open
- Low
A decision-grade market intelligence report turns a defined market question into a traceable recommendation. It identifies the decision, dates each source, separates observed evidence from analyst interpretation, records assumptions, and names the checks still needed. For a Western manufacturer, that means product classification, demand signals, competitors, channels, regulation, trade conditions, and a clear go, wait, or narrow recommendation. A sample shows the method and reporting standard. It does not provide a current answer for your product, target customer, or route to market.
Report anatomy
What does each section prove?
Each section has a job. The report should show what the evidence supports and where a product-specific check is still open. The research methodology explains how Tensor records sources, confidence, and limits.
| Report section | What it can prove | What remains conditional |
|---|---|---|
| Executive readout | The report answers the stated decision question and shows the evidence carrying the most weight. | Management priorities and the conditions that would change the recommendation. |
| Market and demand | Dated indicators show the market context and the demand signals found during research. | How broad market signals translate into demand for the specified product and buyer. |
| Competitors and channels | Named companies, routes to market, and public evidence show who is active and how buyers can be reached. | Competitor strength, channel fit, and partner willingness until primary checks are complete. |
| Regulatory and trade pathway | Official rules and trade sources identify known gates, classifications, and published procedures. | The final treatment of the exact product until the competent authority or a qualified adviser confirms it. |
| Recommendation and next checks | The evidence supports a go, wait, or narrower route under stated conditions. | Any result that depends on a buyer interview, partner response, quote, filing, or live pilot not yet completed. |
Look inside
How does a sample differ from a live product brief?
A sample lets you inspect the sequence, source notes, assumptions, and recommendation format. It is a dated demonstration, not a current assessment of your company. A live brief starts with your product, target market, buyer, decision, and open questions. Research then follows that boundary.
- Use a sample to inspect: report structure, evidence handling, caveats, and writing standard.
- Use a live brief to investigate: your product classification, demand, competitors, route to market, and decision conditions.
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Evidence boundary
What can the evidence establish?
A report can establish that a source published a figure, rule, company record, or trade flow on a stated date. It can compare those records and explain their relevance to the decision.
- Published market, trade, company, and regulatory evidence with source dates
- Consistent or conflicting signals across independent sources
- The reasoning that connects a finding to the decision question
- Gaps that need an interview, authority check, quote, or pilot
Open conditions
What remains an assumption?
Desk research does not prove that a buyer will purchase, a distributor will sign, or an authority will classify a specific product in a particular way. A sound report labels those points instead of turning them into confident prose.
- Demand for the exact specification, configuration, and price position
- Access to named buyers, channels, partners, or suppliers
- Final product classification and the procedure that applies
- Commercial results before a live conversation, quote, or market test
Before research starts
What should a live product brief define?
A useful brief begins with a decision, not a broad topic. "Understand India" gives the researcher no test for relevance. "Decide whether to sell this machine through a distributor or a direct sales team" sets a boundary. It also tells the reader what the final recommendation must address.
The brief should identify what is fixed and what is still negotiable. A manufacturer may be able to change its channel, service model, or local assembly plan. It may be unable to change the product design, certification budget, or decision date. Those constraints affect which evidence matters.
Inputs the research team needs
- The decision: the choice management expects to make after reading the report.
- The product: its function, specification, intended use, and likely classification.
- The market: the country, customer segment, application, and route under consideration.
- The constraints: the conditions the company cannot change during this decision.
- The stop conditions: the evidence that would make the company wait, narrow the scope, or reject the route.
Missing inputs do not always stop the work. They should appear as explicit questions in the scope. The final report can then distinguish an unanswered client question from a gap in public evidence.
Reader test
How should you inspect a recommendation?
Read a recommendation backward. Start with the proposed action, then trace each condition to the finding that supports it. Trace the finding to an observation, and trace the observation to a dated source or a named primary check. This exposes the difference between a conclusion grounded in evidence and one that merely sounds plausible.
- Find the decision.It should state what to do, for which product and market, under which conditions. A summary of market facts is not yet a recommendation.
- Check the evidence chain.Each material claim should lead to a source, interview, calculation, or clearly labelled analyst interpretation. Check the source date and the exact geography or product covered.
- Look for disconfirming evidence.A report should record conflicting signals and facts that weaken its preferred route. Silence on contradictions makes the recommendation harder to test.
- Read the open checks.The next step should close a named gap. "Do more research" is too broad. A buyer interview, classification opinion, distributor call, or quote has a clear output.
A decision can still proceed with uncertainty. The report should make the uncertainty visible and explain how much weight it can carry. Management can then decide whether the remaining risk is acceptable or whether another check is worth the time and cost.
Limits
Can a market intelligence report remove uncertainty?
No. A report reduces specific uncertainties by organizing the best evidence available within the brief. It cannot guarantee buyer behavior, partner performance, regulatory treatment, or a commercial result. Those outcomes depend on future decisions and live interactions.
Source discipline
Which sources belong in a market intelligence report?
Source choice follows the question. Official portals can establish published data and rules. Company records and primary interviews address other parts of the brief. No single database proves that a market is commercially attractive for a specific manufacturer.
Read the full method ↗Two starting points
- New Zealand Ministry of Foreign Affairs and Trade market reports show how an official trade body publishes dated market observations for exporters.
- World Bank Open Data provides country and indicator context. A product-level conclusion still needs narrower evidence.
A shorter first read
Can I inspect a shorter report sample?
The Scout Report sample is an 11-page document dated 29 July 2026. It shows the question, evidence, limits, and recommendation sequence in a shorter format.
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Current scope
How much does market intelligence cost?
The scope depends on the product, market, decision question, and checks required. See the current custom report pricing and write the brief rather than relying on a figure copied from an older page.
$299 · research on brief
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